Creating and managing multiple YouTube channels tin can take upwards a lot of time and energy. But it'southward worth it if you lot desire to brand a splash on the most popular online platform among Usa adults.

Pew Research Center YouTube statistics
Source: Pew Research Center

It also boasts a whopping ii billion in monthly online users.

What's this mean? Multiple YouTube channels can help aggrandize your reach and make awareness (if yous do it right).

Below are the absolute best ways to manage multiple YouTube channels nether 1 account.

Bonus: Download the free 30-day plan to abound your YouTube post-obit fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Go real results later one month.

Tin y'all have multiple YouTube channels?

Yes, y'all can have multiple YouTube channels!

(I mean, we wouldn't exist writing this commodity if yous couldn't, right?)

It used to exist that if y'all wanted to create multiple YouTube channels, y'all needed to create a dissever YouTube business relationship for each one. You tin can yet do that. But information technology'due south an unnecessary and unproductive apply of your time.

Thankfully, YouTube at present allows you to create channels with your current YouTube/Google business relationship. When y'all create these new channels, you create something called a Make Business relationship linked to your personal business relationship.

Should you have multiple YouTube channels?

You might be wondering, "Is having multiple YouTube channels really worth it?"

The answer: It depends!

For example, if yous're a smaller brand that focuses on i specific blazon of topic—say abode workouts—you could do just fine having a single YouTube channel that offers videos of conditioning regiments, fitness tips, and nutritional advice.

However, if your make encompasses a wide range of verticals and you lot accept a large existing audience, you might desire to consider creating multiple channels.

One good example of this comes from Buzzfeed. Since they're a massive media company, they also take an equally massive audience. Their audience turns to them for videos of all stripes from cooking videos, to product reviews, to even ghost hunting.

Instead of keeping all those different video types underneath one account, they create split up channels for them.

There are a few reasons for this:

  • Easy searchability. If you Honey Buzzfeed'south cooking videos, you want to be able to find them easily and not get distracted by other content types like product reviews. A specific channel caters to that.
  • Improve for the brand. Buzzfeed too has specific brand verticals—each with their own unique target user. A separate YouTube channel for each vertical can help support that brand by focusing on that target audience.
  • Dissimilar voices/tones. You might take ii different video series whose goals are completely separate from one another (e.grand. how to guide vs a daily vlog). If that'southward the example, it might just brand more than sense to create a separate channel for your daily vlog.
  • Large audience. If your audience is big enough (more ten,000 subscribers) a separate channel just makes sense if you take different video types similar Buzzfeed does.

If you detect that this is the example for you, then yous should definitely create multiple YouTube channels. If yous're just starting out and building your first few hundred subscribes, stick to one channel for now.

How to create multiple YouTube channels

Before we do anything, you need to make sure you lot accept a Google account. This allows you lot to sign into YouTube.

Create one here if you don't have 1.

Once you practise that, you can at present create multiple YouTube channels with the Channel Switcher tool. Here's how it works.

Step 1: Get to your channels list here. It'll have all of the channels under your account. You should have simply one for now.

Step two: Click Create a new channel.

Create a new YouTube channel

Step 3: You'll now exist able to create a new Brand Account. Choose a proper name for what you'd like the channel to be. And then click Create.

Create a Brand Account

Voila! Yous've simply created a brand new YouTube channel. You'll at present be able to upload videos, customize, and view the analytics of this channel.

How to add multiple users to manage your YouTube channel

Of course y'all might desire to add together multiple users onto your YouTube channel. This is perfect if you accept a team managing your brand'due south business relationship.

As of May 2020, you tin merely add multiple people to manage a Make Business relationship. The upside hither is that they don't need a new username and password to admission the account when logging in.

Just follow these directions:

Step 1: Make sure you're signed in as the owner of the Brand Account. And so click on your avatar in the meridian right and cull Switch Accounts.

Switch accounts

Choose the Brand Account you'd like to add together multiple managers to.

Step 2: In the settings, get to Your Aqueduct.

Your Channel YouTube settings

And so click on Settings on the left side bar.

YouTube settings left side bar

Step 3: Under Your YouTube aqueduct is a department that reads Channel managers. Click on Add together or remove manager(s) next to it.

Channel managers add or remove manager(s)

Step four: In the Brand Business relationship details menu, click on the bluish Manage Permissions push.

Brand Account details Manage Permissions

At this bespeak, Google might have you verify your account. In one case you lot practise, the Manage Permissions button will bring up this window.

Click on the Invite new users push in the top right.

Invite new users button

Step 4: Blazon in the email addresses of any and all users who you'd similar to have access to this business relationship. You may too choose between three different roles for them:

  • Owner. These users accept most control over the account. They may also requite permission to others to manage the account, delete the account, and remove other owners.
  • Director. These users volition be able to utilize specific Google services for the account like posting videos and photos.
  • Communications managing director. They can practice the aforementioned as managers only can't actually utilize YouTube.

Cull which level of admission y'all'd like for your users.

Step 5: Click on Invite. And you lot're washed! Those users will receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things go incorrect. Perchance you overestimated the popularity of a channel idea. Maybe the channel no longer aligns with brand goals.

No matter the case, you're going to take to delete the YouTube channel.

Luckily doing so is a cinch and mostly painless.

(I say mostly because it'due south your hard work yous're deleting subsequently all!)

But follow these instructions:

Stride 1: Go to your channel settings by clicking on your profile icon in the top correct of the YouTube homepage. Click Settings.

Pace two: On the right sidebar, click on Avant-garde settings.

YouTube advanced settings

Step 3: In the Advanced settings window, click on Delete channel below.

Advanced settings delete channel

This volition give you the opportunity to either hibernate your content or permanently delete your content. Hiding your content volition hibernate all content from your YouTube channel temporarily. This means things like your videos, likes, subscribes, and channel name will be fabricated individual. Plus all comments will be deleted permanently.

Permanently deleting your content will delete all of the content in the channel plus the channel itself forever. And so make sure information technology's what you want to do.

Once you select permanently delete click on delete my content.

And that's it!

Bonus: Download the free 30-mean solar day plan to grow your YouTube post-obit fast , a daily workbook of challenges that will help you lot kickstart your Youtube channel growth and rails your success. Get real results later ane month.

Get the free guide right now!

Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, you'll need the right tactics.

Below are just a few means yous can create a great YouTube channel.

i. Accept a solid visual identity

Quick: What are the make colors for Coca-Cola? What's the logo for McDonald's? Or Nike?

Chances are you know the answer to all these questions. That'due south because all these brands take a strong visual identity.

Much like your brand, your YouTube channel should have a strong visual identity equally well. This helps you channel look polished, and helps with creating make awareness.

Be sure to add a channel icon that represents your make such every bit a logo. Yous'll also desire a overnice imprint prototype every bit well.

Just make sure that you stay in line with YouTube'south paradigm dimensions to avoid your photo looking weirdly cropped or stretched.

ii. Write a skillful channel clarification

Your channel description tells new and potential subscribers exactly who you are. So it'south important that yous give them the necessary information that'll brand them want to striking that subscribe button.

Forepart-load crucial bits of information first, and exist sure to include the relevant keywords to brand your YouTube aqueduct more than searchable.

If yous need help writing one, be sure to check out our commodity on how to write the best YouTube description to help.

3. Post on a consequent schedule

Your audience craves content. Not but that, only they also crave knowing when the content volition come up out.

The consistency helps your audition know when to come back for more. And so it'southward very important you create and keep to a good content publishing schedule.

Plan to publish at the aforementioned fourth dimension each mean solar day, calendar week, or month.

(or even your yeeeaaarrrrs)

iii tools to help you manage multiple YouTube channels

Need some practiced tools to help yous manage your multiple YouTube channels? We've got your back.

1. Hootsuite

Hootsuite is an all encompassing platform for all your social media management needs.

The best part: It has a built-in tool that allows you to schedule videos to be published across multiple YouTube channels.

The platform's built in analytics dashboard allows yous to proceed a shut eye on the YouTube metrics that affair nigh to your make. Information technology likewise has a born sentiment tool that lets you lot track how audiences are feeling about your brand in real time.

It creates comprehensive reports for you and your team as well. This allows you lot to see what to better so yous get the best ROI from your marketing budget.

You can also respond to and manage comments on your videos from within the Hootsuite dashboard.

To get started for free, check out our plans page here.

2. TubeBuddy

TubeBuddy is a free browser extension that performs a boatload of handy tasks similar:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Mayhap the biggest boon is its testing tool that allows yous to A/B test and optimize things like your video's titles, thumbnails, and descriptions.

TubeBuddy too takes care of scheduling videos, which is very nice for marketers who don't want to scramble every week playing catch up with a content calendar.

The platform starts for free, only if you want to add more than ane channel it is going to cost you more for the licensing.

three. YouTube Studio

Android

iOS

YouTube Studio is YouTube's official app for content creators—and it's a must download for any marketer.

It allows you to run into everything that yous'd normally see on your YouTube Studio dashboard, but from the comfort of your own phone. Things like analytics, scheduling, comments, and likes can now exist observed and responded to in existent time.

Plus information technology as well allows you to switch easily betwixt channels in just 4 piece of cake steps.

The app is completely gratis. All you demand is a YouTube account to go started.

With Hootsuite, you can hands upload, schedule, and promote your YouTube channel and videos across multiple social networks. Try it gratis today.

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